our story
In the spring of 2014, two cyclists met on the summit of Nes-Harim, the legendary climb near Jerusalem, that draws hundreds of cyclists from the local Israeli bicycle community every weekend. The older of the two, Ron Baron, was an Israeli businessman. The younger, Ran Margaliot, was barely 25, yet his professional career as a cyclist had come to an end a short time previously. This had ended his dream of being the first Israeli cyclist to compete in the greatest race of all – the Tour de France. They both had a vision of generating a revolution in this underdeveloped field of sport in Israel, that provided no opportunities to the young generation of cyclists…
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