‘We want to provide ISN’s riders with the best we can offer’
Elite has been with Israel Start-Up Nation from the very beginning of their adventure and is continuing to be part of the journey in 2021. “Our aim is to provide ISN with the best products for their races and training sessions, so we can keep on witnessing the best moments in the team’s history and what is yet to come.”
That’s what Marco Cavallin, Elite’s sponsorship manager says. “We are proud to support Israel Start-Up Nation once again this year.”
Last season, Elite supported ISN with bottles, bottle cages and massage products. Israel Start-Up Nation also used Elite’s indoor trainers. In 2021, Elite will also provide ISN with mechanic work stands. That is an especially interesting addition for one of our mechanics, Andreas Bäck-Watt. He says that the Elite work stands are one of the most functional ones on the market.
ISN’s mechanics happy with stands
“I’ve been working with Elite work stands for a few weeks now and I’m impressed by how practical they are. It takes a mere second to put our Factor bikes in the stands. The bike is nice and stable and we mechanics can easily maneuver it as needed. The Elite stands will be the backbone of our everyday work on the bikes; from building up new frames, to the daily checks and maintenance, to washing and drying after the races.”
ISN’s sprinter Rudy Barbier, who delivered the team two victories and multiple podium spots in several races, finds Elite one of the most important partners of Israel Start-Up Nation.
Barbier enjoys massages with Elite products
“Elite’s bottles and bottle cages are very functional and their indoor trainer helped me through the first COVID-19 lockdown in France. Now in off-season, I still use the Elite Suito on a weekly basis,” Barbier says.
He continues: “During races I got massages with the Elite massage products. Obviously, our professional soigneurs are doing incredible massages after each race day, but I am sure the products from Elite help them in their performance too. Surely the mechanics will enjoy using their work stands as well.”
Revolution in cycling
Cavallin from Elite is happy with the positive feedback from both riders and staff members. He compliments the team for its great performances in their first year in the WorldTour. “It was an incredible year”, he says. “We have seen stage wins in the Giro d’Italia and the Vuelta a España. Then we saw Martin finishing fourth in La Vuelta. These were the best moments in the team’s history until now.”
Cavallin: “Elite is looking forward to seeing ISN perform next season as well. The pandemic might have revolutionized the world of sports, but we always have ISN’s back.”
Established in Italy in 1979, Elite is one of the biggest global players in the production of home trainers, water bottles, bottle cages and technologies for the indoor cycling world.
Next year the Company is once again technical supplier of the Israel Start-Up Nation with a complete cycling kit that includes the Elite Suito trainer for the riders’ training and warm-up sessions, the Sterzo Smart steering plate, the Elite Fly Team water bottle for their hydration and the whole range of Elite bottle cages for their races and rides, including the Rocko Carbon.
For more information on Elite visit https://www.elite-it.com/