Four in a row: Selle Italia continues its support of Israel Start-Up Nation in 2021

Four in a row

“Since 2018 we believed in this fast-growing team”

That’s what Mirko Porta, sports marketing manager at Selle Italia, says. “Israel Start-Up Nation has not only proven to be a competitive team, but also a professional organization with a big history.”

“Israel Start-Up Nation inspires”, according to Porta. “They inspire competitive cyclists with their appearance in the WorldTour. They inspire recreational cyclists with their great stories. And they inspire people to start with cycling, both in Israel on a national scale and in the world on a global scale.”

Alex Dowsett’s victory in the Giro d’Italia was one of the highlights of the season for Selle Italia. “Dowsett has been riding with our saddles since 2018 and that victory was the most representative moment of our partnership. He demonstrated that results do not come easily, but that one can achieve goals and make dreams come true with hard work and perseverance.”

Iconic brand with an iconic team

Porta continues: “ISN has a lot of dreams, is ambitious, works hard and has a lot of motivation and dedication to reach the top level of the WorldTour. The team’s character is similar to Selle Italia’s, and that is why we feel so connected to ISN, year after year.”

iTour de France 2020 – 107th Edition – 11th stage Chatelaillon – Plage – Poitiers km 167.5 – 09/09/2020 – Krists Neilands (LAT – Israel Start-Up Nation) – photo Jan De Meuleneir/PN/BettiniPhoto©2020

ISN’s operations manager, Jost Zevnik, emphasizes that partnering for a long time is beneficial for everyone. “Selle Italia gives us everything we need. We have had three successful years together. Adding a fourth one is great for everybody. We know what we can expect from each other and we will keep supporting each other.”

‘Happy with Selle Italia for years’

Davide Cimolai, ISN’s Italian sprinter, is also happy with the Italian iconic brand tuning in for another year. “We have had the possibility to use a wide range of saddles from Selle Italia in 2020. There is a saddle for everyone’s need and they keep developing and innovating as well.”

Andre Greipel agrees with Cimolai. “I am happy with the news that Selle Italia is continuing to support ISN in 2021. I have been riding with pleasure with Selle Italia saddles over the last few years and it is great to know that we are using their saddles on our Factor bikes next year again.”

Giro d’Italia 2020 – 103th Edition – 1st stage Monreale – Palermo 15,1 km – 03/10/2020 – Guy Sagiv (ISR – Israel Start-Up Nation) – photo Dario Belingheri/BettiniPhoto©2020

Selle Italia will keep on working closely with ISN to develop both the technical aspects and the growth of their respective brands. Obviously, they are excited to start the 2021 season, “especially after this weird 2020. We are absolutely sure that, with the new arrivals and the strengthened roster, ISN will be stronger than ever before and will hunt for victories.”

About Selle Italia:

Selle Italia is a leader in the design and production of bicycle saddles. Founded in 1897, the company has been operating in the sector for over 120 years and is based in Asolo (TV), Veneto, where it sells more than 1 million products every year. Its products are currently sold worldwide and are unique in terms of performance, comfort and design.

In its 120 years of history, Selle Italia has been partner of all the most important teams and cycling champions. From Eddy Merckx to Mathieu Van Der Poel, passing through Marco Pantani, Alberto Contador, Bernard Hinault, Miguel Indurain and many other important champions; Selle Italia has been able to transmit its fundamental values and support them in all their most important victories.

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