‘Powerhouse squad’ ISN continues sponsorship with Maxxis Tires

The special partnership with the “best road racing tire in the world” 

Israel Start-Up Nation and Maxxis reached an agreement to continue their special partnership for 2021, pushing for the ‘best road racing tire in the world’.

The partnership between Maxxis Tires and Israel Start-Up Nation is one for the schoolbooks. It is a best-case-scenario relationship between a sponsor and a cycling team: ISN uses the best and ever-improving Maxxis tires available, and Maxxis improves their tire development based on ISN’s feedback.

‘Going forward together’

“Israel Start-Up Nation has pushed us to create the best road tires we have ever offered”, says Mountain Liang, from Maxxis Tires. “And now we will get a chance to push it another time together.”

ISN’s operations manager Jost Zevnik is impressed by the way Maxxis wants to learn from the riders’ experiences with their tires. “They always try to improve. Maxxis has the determination to develop the best tire for every circumstance: hot or cold weather conditions, dry or wet roads, down or uphill, and ITT’s or cobbles.”

“We have been using Maxxis Tires with pleasure over the last few years”, agrees Kjell Carlström, ISN’s performance director. “We are able to test so many different tires throughout the season. Our feedback is always received appropriately and we can see and feel the improvements when they develop a new edition of a tire.”


There is such a good bond between Maxxis Tires and Israel Start-Up Nation that last year Maxxis created a special tire in honor of the team: the #YallaAcademy tire. It consists of a HYPR-S compound for exceptional wet grip ability and improved rolling resistance. It was a tire that Israel Start-Up Nation used with pleasure.

“We are proud to continue our sponsorship of Israel Start-Up Nation into the 2021-season”, Liang continues. “We have seen ISN developing over our three-year-partnership into a powerhouse squad, competing – and winning – on cycling’s biggest stages. It has been a remarkable experience so far.”

Maxxis Tires: “With a stacked team led by Chris Froome, ISN has the entire Maxxis family looking forward to the 2021 race season with great anticipation.”

About Maxxis Tires:

Maxxis International is committed to delivering high performance tyres to the world. Our products are unequalled in quality and performance. With over forty-five years of manufacturing experience and the ingenuity of our people, we have created new technologies to develop our diversified tyre products. Our products are thoroughly tested in our own facilities and at the world’s leading tyre test centres. In addition, our engineers test our tyres with our national and world-class champions. We utilise the most advanced manufacturing equipment and engineering facilities in the industry. Only after extensive professional evaluation does a product go into production. https://www.maxxis.com/.

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