7 January 2020 – Mussolente, Italy
SCICON Sports, the leader in high performance eyewear, bags and accessories for professionals and enthusiasts, has partnered with WorldTour Israel Start-Up Nation for 2020 on a two year deal; providing riders and staff with their high performance range of eyewear and luggage options.
This year saw the introduction of SCICON’s high performance and premium sports lifestyle eyewear ranges. Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses, all of which will be worn at WorldTour level by Israel Start-Up Nation.
Israel Start-Up Nation’s ranks boast such riders as André Greipel, Dan Martin, Alex Dowsett and Nils Politt, with success stretching from grand tour stage wins such as Le Tour de France and Giro d’Italia, to impressive showings at Paris – Roubaix.
The team’s technical staff were impressed by the capabilities of SCICON’s products, subsequently choosing them as the official team partner for both eyewear and bags. More than 50 SCICON products have been developed with the insight of professional athletes, soigneurs, sports directors and mechanics, something which will continue over the coming season with the help of this new WorldTour outfit.
Claudio Fantin, SCICON Marketing Strategist, said of the deal: “This partnership with Israel Start-Up Nation further cements SCICON at the forefront of eyewear within the professional peloton, equipping three WorldTour with our high performance glasses and array of luggage options.”
Kjell Olof Carlström, Israel Start-Up Nation Team Manager, commented: “SCICON is a well known and respected name within the pro peloton and when we started to speak to the highly experienced team about their new eyewear range we quickly found a common ground in the need for high performance, aesthetically pleasing products for our riders. It’s with pleasure that we commence this new partnership ahead of what will be a very exciting first year in the WorldTour for the team.”
SCICON was born out of a garage near Bassano del Grappa in Italy, the heart of the cycling industry, in 1980 to solve the problem of how professional cyclists travel with their bikes. The evolution over time has created a brand which not only solves problems, but inspires adventure around the world. After becoming an icon in the design and production of the world’s best bike travel bags, SCICON became synonymous with a long list of champions. Today, SCICON is the most in demand brand for athletes who travel with their bike. Combining a passion to inspire to broaden horizons with an in- house wealth of technical knowledge, expertise and history in the market, the introduction of sports eyewear in 2019 was a logical step. We have created a collection in line with our values of quality, comfort, and obsessive attention to detail. Our commitment is to guarantee perfect clarity, visual comfort and protection. Based near the Cadore valley, the global home of eyewear production, our team of industry experts dedicate their time to look for new technical solutions, performance materials and eye-catching designs to continue making athletes’ lives easier.
For more information visit www.sciconsports.com
ABOUT ISRAEL CYCLING ACADEMY
Founded to elevate and popularize the sport of cycling in Israel and other emerging countries, Israel Cycling Academy has grown in just three years from a small Continental Level Team to become one of the world’s best World Tour Team. We believe in cycling. More than transportation: it’s social mobility. More than competition: it’s a platform for education. Cycling bridges cultural divides – by bringing people together. We must inspire the next generation to ride, no matter their fitness. The team roster consists of athletes from three different religions, and the team riders are “Ambassadors of Peace & Sport” for the Peres Center of Peace. We believe in teamwork, and we wish to inspire people around the world to think and act differently.
For more information visit www.israelcyclingacademy.com