Israel Start-Up Nation will be using the quality disc brakes,
pads and rotors from SwissStop in 2020.
“Reliable DISC BRAKES on our ROAD AND TIME TRIAL BIKES.”
Tel Aviv, December 2019
Israel Start-Up Nation (Israel SUN) riders will use the full-range of SwissStop rotors and brake pads in 2020. Both road bikes and time trial bikes will be equipped with the state-of-the-art products of the Swiss manufacturer.
Operations Manager at Israel SUN, Jost Zevnik, finds the collaboration ship between the internationally-oriented Israeli team and the Swiss manufacturer important. “We are going to race with our full setup on disc brakes. It is a priority for us to have a partner that has top of the line products.”
“IsraelSUN AND SWISSSTOP ARE IDEAL PARTNERS”
He continues: “It is very important for Israel Start-Up Nation to have reliable brakes in the races and this is something SwissStop is known for: having reliable material.”
The manufacturer itself likes the fact that the Israel Start-Up Nation has “bold plans for the future”. SwissStop: “We wanted to support a professional road cycling team with ever growing international appeal that is also committed to modern disc brake systems. Considering all of this, Israel Start-Up Nation and SwissStop are ideal partners.”
YEARS OF EXPERIENCE
SwissStop has a long history of making brake pads, not only under the SwissStop name, but also for many other well-known brands.
“We have always aimed for balanced performance. Our products are developed based on engineering and performance goals, not marketing campaigns. We produce brake pads that balance brake power, modulation, durability with low brake noise in both wet and dry conditions.”
Israel Start-Up Nation Operations Manager Zevnik: “It is a big change for the team and mechanics to go from 0% of the bikes on disc brakes to 100%. With SwissStop and their experience on board, it will make it much easier.”
BRAKES FROM MENDRISIO
SwissStop, a global leader in bicycle brake components dedicated to performance, has a lot of experience in building rotors and brake pads. The ‘parent’ of SwissStop, Rex Articoli Tecnici SA, was founded in Mendrisio, Switzerland in 1935. For many years the company worked as a supplier to the bicycle market leaders of the time, including the famous Weinmann.
Later, Rex established the SwissStop brand which has continued to build upon the experience and knowledge gained in earlier years through consistent development of new materials, testing protocols and production methods.
Today, SwissStop is based in a state-of-the-art facility for research, development and production in our original city of Mendrisio.