Israel Start-Up Nation to Navigate Through WorldTour with Bryton

Bryton produces GPS equipped bike computers
Bryton’s devices support all Israel Start-Up Nation’s equipment
IsraelSUN is the first UCI Pro Cycling team sponsored by Bryton
Tel Aviv, January 20, 2020

Israel Start-Up Nation and Bryton are proud to announce that the American company for GPS equipped bike computers will be sponsoring the team for the 2020 racing season.

Israel Start-Up Nation will be the first Israel-based UCI pro cycling team sponsored by Bryton, who will provide title and technical sponsorship for the team this year.

“We are delighted to have Bryton on board as a partner for GPS equipped bike computers,” said Kjell Carlström, ISN team manager.

“Bryton is really focusing on product development and are striving forward just like us. The devices are supporting all our other equipment including the 4iiii power meters and our training software TrainingPeaks so it is a perfect collaboration.”

Israel Start-Up Nation to partners Bryton

Rider 420

Samuel Wang, Bryon CEO, stated: “Sponsoring the UCI World Tour Israel Start-Up Nation Team is a fantastic opportunity for Bryton. Bryton has been dedicated to working with professional cyclists from the very beginning. The Israel Start-Up Nation can help push us to create the best products possible.”

The team will also be one of the first teams to use Bryton’s newest GPS Cycle Computer, the Rider 420, which features top-notch accuracy from Full GNSS Support, Follow Track with POI/Peak information, power meter pedal support, a crisp optically bonded screen and smart features such as Smart Notifications and dual sensor support.

Israel Start-Up Nation to partners Bryton

First WorldTour Team

In December 2019, the 5th racing season for ISN (formerly Israel Cycling Academy), the Team was promoted to UCI World Tour status. The 2019 racing season also saw the team race grow to 30 riders with a program that covered over 250 racing days across the globe.

Israel Start-Up Nation (UCI team code: ISN), formerly Israel Cycling Academy, was launched in November 2014 and aims to develop young cyclists, especially from Israel. This year, as a member of the UCI World Tour, the ISN will be the first-ever Israeli team to compete in the Tour de France.

Israel Start-Up Nation to partners Bryton

2019 Team Champions

Austria Time Trial, Matthias Brändle

Israel Time Trial, Guy Niv

Latvian Time Trial, Krists Neilands

Israel Road Race, Guy Sagiv

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