Israel Start-Up Nation embraced this inspiring group of cyclists from Kibungo, supports with HJC Sports, Selle Italia, Maxxis Bike tires and Orange Sealed, and will continue to help them to chase their dreams. Video: Noam Chojnowski & Sjors Beukeboom #RacingForChange #YallaISN #SelleItalia #Maxxis #Maxxisbike #Maxxistires #orangesealed #hjcsports.
Soon to start: Stage 2 in Tirreno-Adriatico. But before we turned our attention to today’s expected fireworks, here is a look at yesterday’s drama: The opener of Tirreno Adriatico turned to be a pretty memorable affair for ISN’s Israeli rider Guy Niv and sports director Cherie Pridham, who followed him
How is it to be the first female Directeur Sportif on the WorldTour, you might ask? We’ve talked with our X-Factor DS Cherie Pridham about leading the way in a male-dominated sport, her tough side and what drives her the most to perform on the highest level. Watch here: https://youtu.be/wZYRLuZF92U