X-Factor: Cherie Pridham, the first female Directeur Sportif in the WorldTour

How is it to be the first female Directeur Sportif on the WorldTour, you might ask? We’ve talked with our X-Factor DS Cherie Pridham about leading the way in a male-dominated sport, her tough side and what drives her the most to perform on the highest level.

Watch here:


Video: Sjors Beukeboom

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